Tuesday, 27 January 2015

Assignment 4: Horror Audience Research

Zara Butterworth researching horror audiences: Accessed date: 26/01/2015, Zara butterworth, http://www.slideshare.net/zarabutterworth/researching-horror-audiences 

Zara Butterworth is a student who was doing research on horror audience, she produced a slide-share on what she has discovered, here is what I learnt from her slide share: 

- Largest group of cinema goers are people between the ages of 15-24.

- In her opinion males see horror/action more than females whereas woman typically prefer watching genres such as comedy & romance. 

- However recent figures show that females watching horror has exceeded male viewers for the first time.

- Not only are woman conventionally less likely to visit cinema but statistics show that vast majority of films within the genre are directed/written/produced by men. 


Molly's A2 media blog: Target Audience of Horror films
Accessed date: 26/01/2015, Molly Rose Brown, http://enorfbrownm.blogspot.co.uk/2011/11/target-audience-of-horrorfilms-any-form.html
Molly is also another student who has done some primary research on the target audience on horror films. Here are some of the things that I learnt from it: 

- The rating and audience on a horror film depends on what the horror film actually contains, 

- Teenage males would be more likely to watch horror films as the simple stereotype of males being the more 'harder to scare' gender whereas females are supposedly easier to scare and quite feminine. 


The Guardian: Everything but the ghoul Access date: 26/1/2015, The Guardian http://www.theguardian.com/film/2007/apr/06/2

From this article I have learnt

- There are very few female directors of any genre. I think the type of horror films women tend to like are perhaps more interesting, more psychological

- Psychologists have long believed that our attraction to horror films is that they allow us to explore and experiment with fears and emotions. But there are suggestions that women respond to fear in a way that men don't. "fear can facilitate sexual responsiveness in women, whereas it inhibits in men" - Dr Glenn Wilson


Pacific + Standard- The psychology of a horror movie fan
What I learnt from this article is that: Horror films that end un happily should then produce heightened dysphoria  
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Conclusion:
From all the articles I have read and all the self research other students did I have learnt that the audience rating all depends on what the film involves.


Friday, 16 January 2015

Assignment 4: Research on Genre Conventions

Genre conventions are things that make the genre, things you would expect to see in a specific genre. To be able to recognise a specific genre you need to look at the setting, narrative, characterisation and the themes.

A horror film setting normally includes:

- Small communities or isolated places
- Urban environments
- Dark streets
- Narrow alleyways
- Large cities
- New house

Anything that connotes isolation or being alone.


The typical horror film narratives are:

- Revenge from the killer/supernatural creature
- Halloween night
- Friday 13th
- The dead not at peace
- New family moving into old house


The general characters in a horror film are:

- Victim
- Hero
- The villain (often a supernatural creature)
- Stupid immoral teenagers that always get killed
- Creepy children
- Police officers (good/bad)



And finally the themes that occur in most horror films:

- Good vs Evil
- Depression
- Religion
- Death
- Revenge
- Murder
- Nightmares
- Madness
- Envy
- Suicide



Here is a horror film called 'Annabelle' directed by John R. Leonetti produced James Wan:




The settings the trailer show are:
- New house
- Isolated places


The narrative that was shown was:
- New family moving into new house
- The dead (supernatural possessed doll) not at peace


And finally the characters that were shown:
- Victim
- Hero
- The villain (the doll and the serial killers) 
- Creepy children

Themes shown:

- Religion
- Death
- Revenge
- Murder
- Madness
- Suicide

Sound:
- Typical scary music
- Screams
- Scary whispers
- Laughter
- ticking
- Door creaking
- Contrapuntal music
- Sounds louder than normal







Here is another horror film directed by Levan Gabriadze and produced by Bekmambetov & Greaves



Setting the trailer shows:
- In house alone (Isolated)

Narratives:
- Revenge
- Dead not at peace

Characters shown:
-Victims
- Villain (online ghost form)

Themes shown:
- Suicide
- Death
- Revenge
- Murder
- Supernatural

Sound:
- Typing
- Message tone
- Typical eerie music
- Screams
- Gun
- Blender screams
- Scary dialog





This horror film is directed by____ and produced by ____



Settings:
- New house
- Isolated area

Narratives:
- Dead not at peace

Characters shown:
- Victims
- Villain

Themes shown:
- Supernatural
- Death

Sound:
- Scary music
- Dialog talking about seeing things
- Sudden scary music
- Contrapuntal music